{
  "slug": "smartsheet",
  "url": "https://apps.sectorgrowth.com/integrations/smartsheet/",
  "name": "Smartsheet",
  "vendor": "Smartsheet",
  "aliases": [
    "Smart Sheet",
    "Smartsheet API",
    "Smartsheet Advanced Work Management"
  ],
  "website": "https://www.smartsheet.com/",
  "category": {
    "slug": "project-and-work-management",
    "name": "Project and work management",
    "url": "https://apps.sectorgrowth.com/categories/project-and-work-management/"
  },
  "summary": "Smartsheet carries the rollout plan, the intake sheet and the status column delivery updates daily. What HubSpot's app mirrors and where a build starts.",
  "answer": "Yes. HubSpot publishes a Smartsheet app in the HubSpot App Marketplace as of September 2026, built on its data sync engine, and it keeps sheet rows and HubSpot records in step in one direction or both. We recommend it first, set up in 8 to 24 hours. It stops being enough when every won deal needs its own project sheet copied from a template, which takes a custom API integration.",
  "nativeApp": {
    "status": "hubspot-built",
    "name": "Smartsheet",
    "developer": "HubSpot",
    "verifiedAt": "2026-09-28"
  },
  "api": {
    "style": "rest",
    "auth": "api-key",
    "webhooks": "yes",
    "changedSince": "yes",
    "sandbox": "unknown",
    "rateLimit": "300 requests per minute per API token, and 30 a minute for file attachments and cell history",
    "docsUrl": "https://developers.smartsheet.com/api/smartsheet/introduction"
  },
  "objects": [
    {
      "source": "Intake sheet row",
      "hubspot": "deal",
      "direction": "two_way",
      "key": "The row link data sync keeps, with deal stages matched on their labels",
      "notes": "Sales fills in the scope, delivery fills in the status, and each side sees the other's fields."
    },
    {
      "source": "Contact row",
      "hubspot": "contact",
      "direction": "two_way",
      "key": "Email, the identifier data sync matches contacts on",
      "notes": "Rows without an email are skipped unless that setting is cleared."
    },
    {
      "source": "Account row",
      "hubspot": "company",
      "direction": "two_way",
      "key": "Company name or domain, as data sync matches companies",
      "notes": "Name matching ignores capitalization, special characters and punctuation."
    },
    {
      "source": "Project sheet summary",
      "hubspot": "custom",
      "direction": "to_hubspot",
      "key": "Smartsheet sheet id held on a HubSpot project record",
      "notes": "Needs the custom build, because each project is a sheet of its own."
    }
  ],
  "approaches": [
    {
      "kind": "native",
      "fit": "recommended",
      "why": "HubSpot's own Smartsheet app, built on data sync, pairs a sheet with contacts, companies, deals or, on Enterprise, a custom object, one way or both, within minutes of a change. It suits an intake or tracker sheet and needs setup rather than code."
    },
    {
      "kind": "custom",
      "fit": "possible",
      "why": "A custom API integration copies a template sheet when a deal closes, subscribes to that sheet's webhook, and rolls its summary fields up to a HubSpot project record, none of which data sync does."
    },
    {
      "kind": "ipaas",
      "fit": "avoid",
      "why": "Zapier and Make both publish Smartsheet connectors, but row sync is what HubSpot's app already covers, and the per-project copy and roll-up that go beyond it need state a per-task flow keeps poorly."
    }
  ],
  "connectionMethods": [
    "api"
  ],
  "effort": {
    "discoveryHours": [
      4,
      8
    ],
    "buildHours": [
      8,
      24
    ],
    "buildBand": "8 to 24 hours",
    "typicalElapsed": "1 to 2 weeks"
  },
  "pattern": "webhook-queue",
  "faqs": [
    {
      "q": "What does HubSpot's Smartsheet app sync?",
      "a": "Rows in a sheet with records in HubSpot. You choose a sheet, HubSpot recommends the object to pair it with, and you set one-way or two-way sync and the field mappings. Contacts, companies and deals are covered, custom objects need an Enterprise subscription, and custom field mappings need a paid Data Hub subscription."
    },
    {
      "q": "How quickly does a Smartsheet change reach HubSpot?",
      "a": "Within about ten minutes once the first full sync has finished, according to HubSpot's documentation, and HubSpot checks its own side for changes every five minutes. The first sync takes longer on a large sheet, and saving the sync settings starts that initial sync again, so we avoid editing a live sync during working hours."
    },
    {
      "q": "Does the Smartsheet app keep associations between HubSpot records?",
      "a": "For standard objects, HubSpot's data sync tries to keep associations such as a contact's company in step. For a sheet synced to a custom object, HubSpot says associations are not maintained and recommends mapping them by hand, which is one reason a project roll-up usually moves to a custom build."
    },
    {
      "q": "Can a closed HubSpot deal create a new project sheet in Smartsheet?",
      "a": "Not through HubSpot's app, which pairs rows in an existing sheet with records. Smartsheet's API has a copy sheet operation, so a custom integration can copy a template sheet when a deal closes, name it for the client, store the new sheet id on the HubSpot record and subscribe to that sheet's webhook."
    },
    {
      "q": "What limits does the Smartsheet API put on a HubSpot sync?",
      "a": "Most operations allow 300 requests a minute per API token, with file attachments and cell history at 30. One request adds or updates at most 500 rows, a sheet holds at most 500,000 cells, and Smartsheet switches off a sheet's webhook once the sheet passes 20,000 rows, 400 columns or 500,000 cells."
    },
    {
      "q": "Which Smartsheet plans allow API access?",
      "a": "Smartsheet lists its API as available on the Business, Enterprise and Advanced Work Management plans. Tokens are generated under Personal Settings, then API Access, and tokens for Smartsheet Gov and the European and Australian regions are separate from Smartsheet.com tokens, so each integration uses the base URL and token of the account's own region."
    },
    {
      "q": "What does a Smartsheet and HubSpot setup take in hours?",
      "a": "Allow 4 to 8 hours of discovery and 8 to 24 hours to set up HubSpot's app: the sheet design, the object pairing, the field mappings and their direction, and a test run on copies. A template copy with a roll-up across project sheets is a separate custom build, scoped once the project process is clear."
    }
  ],
  "sections": [
    {
      "depth": 2,
      "text": "Why teams connect Smartsheet to HubSpot",
      "anchor": "#why-teams-connect-smartsheet-to-hubspot",
      "url": "https://apps.sectorgrowth.com/integrations/smartsheet/#why-teams-connect-smartsheet-to-hubspot"
    },
    {
      "depth": 2,
      "text": "What syncs",
      "anchor": "#what-syncs",
      "url": "https://apps.sectorgrowth.com/integrations/smartsheet/#what-syncs"
    },
    {
      "depth": 2,
      "text": "Architecture",
      "anchor": "#architecture",
      "url": "https://apps.sectorgrowth.com/integrations/smartsheet/#architecture"
    },
    {
      "depth": 2,
      "text": "Three ways to connect",
      "anchor": "#three-ways-to-connect",
      "url": "https://apps.sectorgrowth.com/integrations/smartsheet/#three-ways-to-connect"
    },
    {
      "depth": 2,
      "text": "What breaks and how we prevent it",
      "anchor": "#what-breaks-and-how-we-prevent-it",
      "url": "https://apps.sectorgrowth.com/integrations/smartsheet/#what-breaks-and-how-we-prevent-it"
    },
    {
      "depth": 3,
      "text": "Picklist options frozen at setup",
      "anchor": "#picklist-options-frozen-at-setup",
      "url": "https://apps.sectorgrowth.com/integrations/smartsheet/#picklist-options-frozen-at-setup"
    },
    {
      "depth": 3,
      "text": "Stage values that miss the label",
      "anchor": "#stage-values-that-miss-the-label",
      "url": "https://apps.sectorgrowth.com/integrations/smartsheet/#stage-values-that-miss-the-label"
    },
    {
      "depth": 3,
      "text": "Two rows sharing one email",
      "anchor": "#two-rows-sharing-one-email",
      "url": "https://apps.sectorgrowth.com/integrations/smartsheet/#two-rows-sharing-one-email"
    },
    {
      "depth": 3,
      "text": "Webhooks switched off past 20,000 rows",
      "anchor": "#webhooks-switched-off-past-20000-rows",
      "url": "https://apps.sectorgrowth.com/integrations/smartsheet/#webhooks-switched-off-past-20000-rows"
    },
    {
      "depth": 2,
      "text": "Our approach",
      "anchor": "#our-approach",
      "url": "https://apps.sectorgrowth.com/integrations/smartsheet/#our-approach"
    }
  ],
  "caseStudies": [],
  "guides": [
    "https://apps.sectorgrowth.com/guides/choose-a-hubspot-integration-approach/"
  ],
  "status": "published",
  "verifiedAt": "2026-09-28",
  "updatedAt": "2026-09-28",
  "authors": [
    {
      "name": "Prash",
      "role": "Lead of Technical Integrations and AI Solutions"
    }
  ],
  "sources": [
    {
      "title": "Connect and use HubSpot data sync",
      "url": "https://knowledge.hubspot.com/integrations/connect-and-use-hubspot-data-sync"
    },
    {
      "title": "Sync custom objects between HubSpot and data sync apps",
      "url": "https://knowledge.hubspot.com/integrations/sync-custom-objects-between-hubspot-and-data-sync-apps"
    },
    {
      "title": "Understand your data sync field mappings",
      "url": "https://knowledge.hubspot.com/integrations/understand-your-data-sync-field-mappings"
    },
    {
      "title": "Data sync by HubSpot for Smartsheet | Smartsheet",
      "url": "https://www.smartsheet.com/marketplace/apps/data-sync-hubspot-smartsheet"
    },
    {
      "title": "Smartsheet API introduction",
      "url": "https://developers.smartsheet.com/api/smartsheet/introduction"
    },
    {
      "title": "Scalability options",
      "url": "https://developers.smartsheet.com/api/smartsheet/guides/advanced-topics/scalability-options"
    },
    {
      "title": "Limitations",
      "url": "https://developers.smartsheet.com/api/smartsheet/guides/limitations"
    },
    {
      "title": "Webhook callbacks",
      "url": "https://developers.smartsheet.com/api/smartsheet/guides/webhooks/webhook-callbacks"
    },
    {
      "title": "Webhook access",
      "url": "https://developers.smartsheet.com/api/smartsheet/guides/webhooks/webhook-access"
    },
    {
      "title": "Copy sheet",
      "url": "https://developers.smartsheet.com/api/smartsheet/openapi/sheets/copy-sheet"
    }
  ]
}