{
  "slug": "nts-informatica",
  "url": "https://apps.sectorgrowth.com/integrations/nts-informatica/",
  "name": "NTS Informatica",
  "vendor": "NTS Informatica",
  "aliases": [
    "Business Experience",
    "NTS Business Experience",
    "Business Cube",
    "NTS Business Cube"
  ],
  "website": "https://ntsinformatica.it/gestionale-erp/",
  "category": {
    "slug": "erp-and-accounting",
    "name": "ERP and accounting",
    "url": "https://apps.sectorgrowth.com/categories/erp-and-accounting/"
  },
  "summary": "NTS Informatica's Business Experience, the successor to Business Cube, keeps its data in SQL Server. How its documented transit database connects HubSpot.",
  "answer": "No. Neither HubSpot nor NTS Informatica publishes an app for Business Experience or Business Cube, and a HubSpot App Marketplace search for NTS Informatica returns no results as of September 2026. The route we recommend is a custom integration over the SQL transit database NTS documents for outside applications: it reads customers, orders and invoices from its views and writes leads and won orders into its tables, at 70 to 150 build hours. Teams need it once a won deal has to become an order in Business without anyone retyping it.",
  "nativeApp": {
    "status": "none",
    "verifiedAt": "2026-09-28"
  },
  "api": {
    "style": "sql",
    "auth": "sql",
    "webhooks": "unknown",
    "changedSince": "yes",
    "sandbox": "unknown",
    "docsUrl": "https://servizi.ntsinformatica.it/BusHelpWs/helpnet2024/html/ambsecinst.htm"
  },
  "objects": [
    {
      "source": "CLIENTI view (customers)",
      "hubspot": "company",
      "direction": "to_hubspot",
      "key": "Business customer code (an_conto), scoped by the company code (codditt)",
      "notes": "The view shows only customers flagged as visible to outside applications."
    },
    {
      "source": "ARTICO view (items)",
      "hubspot": "product",
      "direction": "to_hubspot",
      "key": "Item code (ar_codart)"
    },
    {
      "source": "IMPEGNI view (customer orders)",
      "hubspot": "custom",
      "direction": "to_hubspot",
      "key": "Order year, series and number",
      "notes": "An order that began as a HubSpot deal carries the deal's reference back."
    },
    {
      "source": "VENDITE view (invoices, delivery notes, credit notes)",
      "hubspot": "custom",
      "direction": "to_hubspot",
      "key": "Document type, year, series and number",
      "notes": "The view holds one row per document line, so lines roll up per document."
    },
    {
      "source": "LEADSX table (leads)",
      "hubspot": "company",
      "direction": "to_source",
      "key": "External lead code (le_codleadx) plus its version (le_versx)",
      "notes": "Needs the CRM module in Business, which imports the lead on a schedule."
    },
    {
      "source": "TESTORDX and MOVORDX tables (orders)",
      "hubspot": "deal",
      "direction": "to_source",
      "key": "The HubSpot deal as the external order reference (td_numordx)"
    }
  ],
  "approaches": [
    {
      "kind": "custom",
      "fit": "recommended",
      "why": "NTS built the transit database for exactly this job and leaves the program on the other side to whoever connects the outside application, so a service we build reads its views on a watermark, writes leads and orders into its tables, and follows each row's import status."
    },
    {
      "kind": "skyvia",
      "fit": "possible",
      "why": "The views over customers, items, orders and sales already flatten Business's tables, so managed sync on Skyvia can carry them one way into HubSpot, once Skyvia has a way to reach the SQL Server inside your network."
    },
    {
      "kind": "ipaas",
      "fit": "avoid",
      "why": "The transit database lives on your own SQL Server, and every write needs a second read to learn whether the import accepted it, so a per-task platform needs a way in and pays twice for each record."
    }
  ],
  "connectionMethods": [
    "sql",
    "ipaas"
  ],
  "effort": {
    "discoveryHours": [
      10,
      20
    ],
    "buildHours": [
      70,
      150
    ],
    "buildBand": "70 to 150 hours",
    "typicalElapsed": "4 to 8 weeks"
  },
  "pattern": "polling-watermark",
  "faqs": [
    {
      "q": "Is there an NTS Business Experience app in the HubSpot App Marketplace?",
      "a": "No. A HubSpot App Marketplace search for NTS Informatica returned no results in September 2026, and neither HubSpot nor NTS publishes a connector for Business Experience or Business Cube. The documented route is the transit database NTS provides for outside order applications, and a service we build reads and writes it on a schedule."
    },
    {
      "q": "Is NTS Business Experience the same product as Business Cube?",
      "a": "NTS describes Business Experience as the evolution of Cube, and its version notes cover upgrades from Business CUBE 2. The same notes list the e-commerce connection module, which creates the transit database, in every version from Business NET 2015 to Business Experience, so an integration built on one carries over to the other after a check of the views."
    },
    {
      "q": "Does NTS Business Experience have an API a HubSpot integration can call?",
      "a": "It has an API Development Tool module, which NTS's version notes place in the base module of Business Experience, and NTS trains developers on its JSON methods and data transfer objects served through IIS. Its reference is not public. The transit database is documented in NTS's public help, which is why we build on it."
    },
    {
      "q": "Can HubSpot create leads and orders in NTS Business Experience?",
      "a": "Yes, through the transit database's own tables. A lead written to LEADSX or an order written to TESTORDX and MOVORDX waits for NTS's scheduled import, which marks it imported, rejected as incomplete, or discarded as already present. Leads and offers need the CRM module, and orders need the sales and order modules."
    },
    {
      "q": "How does an NTS Business Experience sync know which records changed?",
      "a": "The views that matter here carry a last-update column, such as an_ultagg on customers and im_ultagg on orders, so the service reads only rows newer than its stored watermark. Deletions never show up that way. NTS also documents SQL Server change tracking, which records deletions and keeps 30 days by default, but configures it for its own Business Analytics Cloud module."
    },
    {
      "q": "Is NTS Informatica's documentation available in English?",
      "a": "Not the parts an integration needs. NTS publishes its Business help online in Italian, including the transit database's views and tables down to each column. Its developer courses sit behind a login on NTS's training site. We translate the mapping into English during discovery, for the team that will own it."
    },
    {
      "q": "What does an NTS Business Experience and HubSpot integration take?",
      "a": "Plan on 10 to 20 hours of discovery and 70 to 150 hours of build for customers, items, orders, invoices and the lead and order write back. Discovery includes NTS or your NTS partner, who activate the e-commerce connection module, create the transit database and set the Business options its scheduled import needs."
    }
  ],
  "sections": [
    {
      "depth": 2,
      "text": "Why teams connect NTS Informatica to HubSpot",
      "anchor": "#why-teams-connect-nts-informatica-to-hubspot",
      "url": "https://apps.sectorgrowth.com/integrations/nts-informatica/#why-teams-connect-nts-informatica-to-hubspot"
    },
    {
      "depth": 2,
      "text": "What syncs",
      "anchor": "#what-syncs",
      "url": "https://apps.sectorgrowth.com/integrations/nts-informatica/#what-syncs"
    },
    {
      "depth": 2,
      "text": "Architecture",
      "anchor": "#architecture",
      "url": "https://apps.sectorgrowth.com/integrations/nts-informatica/#architecture"
    },
    {
      "depth": 2,
      "text": "Three ways to connect",
      "anchor": "#three-ways-to-connect",
      "url": "https://apps.sectorgrowth.com/integrations/nts-informatica/#three-ways-to-connect"
    },
    {
      "depth": 2,
      "text": "What breaks and how we prevent it",
      "anchor": "#what-breaks-and-how-we-prevent-it",
      "url": "https://apps.sectorgrowth.com/integrations/nts-informatica/#what-breaks-and-how-we-prevent-it"
    },
    {
      "depth": 3,
      "text": "Rows parked at import status E",
      "anchor": "#rows-parked-at-import-status-e",
      "url": "https://apps.sectorgrowth.com/integrations/nts-informatica/#rows-parked-at-import-status-e"
    },
    {
      "depth": 3,
      "text": "Customers not flagged for outside applications",
      "anchor": "#customers-not-flagged-for-outside-applications",
      "url": "https://apps.sectorgrowth.com/integrations/nts-informatica/#customers-not-flagged-for-outside-applications"
    },
    {
      "depth": 3,
      "text": "Fifteen character external codes",
      "anchor": "#fifteen-character-external-codes",
      "url": "https://apps.sectorgrowth.com/integrations/nts-informatica/#fifteen-character-external-codes"
    },
    {
      "depth": 3,
      "text": "Views left behind after an upgrade",
      "anchor": "#views-left-behind-after-an-upgrade",
      "url": "https://apps.sectorgrowth.com/integrations/nts-informatica/#views-left-behind-after-an-upgrade"
    },
    {
      "depth": 2,
      "text": "Our approach",
      "anchor": "#our-approach",
      "url": "https://apps.sectorgrowth.com/integrations/nts-informatica/#our-approach"
    }
  ],
  "caseStudies": [],
  "guides": [
    "https://apps.sectorgrowth.com/guides/choose-a-hubspot-integration-approach/"
  ],
  "status": "published",
  "verifiedAt": "2026-09-28",
  "updatedAt": "2026-09-28",
  "authors": [
    {
      "name": "Prash",
      "role": "Lead of Technical Integrations and AI Solutions"
    }
  ],
  "sources": [
    {
      "title": "AM: Note installatore Collegamento a sistema eCommerce",
      "url": "https://servizi.ntsinformatica.it/BusHelpWs/helpnet2024/html/ambsecinst.htm"
    },
    {
      "title": "AM: Configurazione Change Tracking",
      "url": "https://servizi.ntsinformatica.it/BusHelpWs/helpnet2024/html/amnctbac0004.htm"
    },
    {
      "title": "AM: Introduzione all'import\\export",
      "url": "https://servizi.ntsinformatica.it/BusHelpWs/helpnet2024/html/amimpexp02.htm"
    },
    {
      "title": "Note di versione",
      "url": "https://ntsinformatica.it/wp-content/uploads/2025/01/Note-di-versione_BUSINESS_EXPERIENCE.pdf"
    },
    {
      "title": "Nts: Tutti i corsi",
      "url": "https://training.ntsinformatica.it/course/index.php?categoryid=13"
    },
    {
      "title": "Software Gestionale ERP Avanzato per la Gestione Aziendale | NTS Informatica",
      "url": "https://ntsinformatica.it/gestionale-erp/"
    },
    {
      "title": "Il software gestionale per la tua azienda - NTS Informatica",
      "url": "https://ntsinformatica.it/"
    }
  ]
}