Healthcare and practice management
Practice management systems hold appointments, recalls and treatment history, and almost none of that belongs in a marketing platform without a reason and an agreement. Clinics connect a narrow slice to HubSpot instead: the appointment booked, the recall due, the referral received. The design question is which fields may leave the clinical system, not whether an API exists.
- Custom route
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HubSpot + Nextech
Nextech holds the chart, the schedule and the surgical calendar of a specialty clinic, and most of it should never reach a marketing platform.
Custom middleware
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HubSpot + Open Dental
Open Dental holds every appointment, recall and empty chair in a practice, on a server in the back office rather than in a browser tab.
Custom middleware
Partnerships and accreditations
HubSpot accreditations
Industry specializations
Partnerships
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